How Tru Earth’s Generosity Is Creating Real Impact

In today’s purpose-driven economy, corporate donations are no longer just a nice-to-have—they’re a strategic and measurable way to strengthen communities, boost brand loyalty, and reflect your organization’s deepest values. At Giving the Basics, we’ve seen firsthand the power of corporate generosity, and one of our standout partners, Tru Earth, continues to prove that when done right, corporate giving is a win for everyone.

Tru Earth (a 1% for the planet partner) has donated more than 1,000,000 eco-friendly laundry detergent sheets to Giving the Basics, helping thousands of families and students across our service area access an often-overlooked basic need: the ability to wear clean clothes with confidence.

The Impact of Corporate Donations—Beyond the Bottom Line

For companies like Tru Earth, corporate donations are more than charitable transactions—they’re tangible expressions of purpose. In communities struggling with hygiene poverty, something as simple as clean laundry can restore dignity, support mental health, and open the door to opportunity.

“Hygiene poverty often goes unseen, but its effects are deeply felt. Through TRU Giving by Tru Earth, we provide laundry detergent to those in need, helping restore a sense of dignity while allowing families to put limited resources towards food, housing, or other essentials. TRU Giving helps us ‘win’ at CSR by turning our values into real-world impact. It shows that Cleaning that Cares is more than a tagline—it’s a genuine commitment to supporting people, protecting dignity, and creating lasting change in the communities we serve.”

—Anita Spiller, VP of ESG at Tru Earth

In other words, corporate donations do more than check a box—they create impact that can be seen, felt, and measured.

CSR That Connects with Consumers and Communities

Today’s consumers want to support businesses that stand for more than profit. In fact:

• 77% of consumers are more likely to purchase from companies committed to making the world a better place (Source)
• 92% of Gen Z and millennials say corporate social responsibility influences their purchasing decisions (Source)

That’s why Tru Earth’s upcoming Buy One, Give One, Gift Back campaign in July is so exciting. For every purchase made, Tru Earth will donate laundry sheets to Giving the Basics—and empower customers to send a gift to someone in need. It’s a beautiful, triple-impact model that connects the dots between consumer values, corporate mission, and community support.

This kind of cause marketing not only drives sales—it builds goodwill, enhances brand trust, and invites everyday people to become part of the solution.

A Smart Way to Use Surplus Products

For large corporations—especially in the personal care and household goods industries—surplus inventory is often seen as a challenge. But what if it could be your greatest asset?

Through Giving the Basics, companies with excess hygiene or cleaning products can turn overstock into life-changing donations for underserved communities. This is particularly impactful in addressing hygiene poverty, which includes the lack of access to:

• Soap, shampoo, deodorant
• Toothpaste, razors, menstrual care products
• Laundry detergent and other personal hygiene items

When companies like Tru Earth donate these essential items, they’re not just solving a storage problem—they’re making a real difference. Plus, donations to 501(c)(3) nonprofits are tax-deductible, offering financial incentives in addition to brand benefits.

Why More Companies Should Follow Tru Earth’s Lead

Whether you’re a local business with extra product or a global brand with a robust ESG strategy, partnering with nonprofits like Giving the Basics offers a clear, actionable path to meaningful CSR. Here’s why:

✅ Efficient Impact: We match your donations to real-time needs at schools, shelters, and senior centers

✅ Public Recognition: We celebrate our partners through blogs, social posts, and donor materials

✅ Tangible Results: You’ll receive updates and data that show the measurable difference you’re making

✅ Team Engagement: Product drives and volunteer events provide excellent employee involvement opportunities

✅ Tax Benefits: Product and monetary donations to Giving the Basics may qualify for charitable deductions

We work with companies of all sizes, and our unique distribution model ensures every item donated goes exactly where it’s needed—nothing wasted, everything purposeful.

Be Part of the Solution

If you’re looking for a way to make your corporate donations more meaningful, sustainable, and aligned with your mission, look no further than Giving the Basics.

Whether you have surplus soap, extra deodorant, or want to sponsor a seasonal campaign, our team is here to help you turn your generosity into lasting impact—just like Tru Earth has.

Together, we can tackle hygiene poverty with dignity, compassion, and action.

👉 Want to get started? Email us at joe@givingthebasics.org to learn how your company can make a difference.